The life-changing magic of getting a person to change their mind—even yourself

With those we care about, we try and try and try. Sometimes we need to do it ourselves, but we resist. Yes, I’m talking about change, particularly of our minds. And as our knowledge of how our brains work starts to align with observed behavior, we’re starting to get confirmation that changing minds is possible. But we have to forced into the uncomfortable situation of holding two opposing ideas in our mind moment for the magic to happen.