There are two companies chasing the concept of the meatless burger, and before you dismiss the idea with some picture of a bean patty or veggie burger, the goal is a burger that looks and tastes like real beef, and they’re closer than you realize. It may seem far-fetched or impossible, but the impacts on ranchers will likely be real as a more environmentally-focused food consumer comes of age. Chalk this potentially behavior-changing product up as one to keep on eye on because of its impacts on our local cattle industry.
