Tourism in South Dakota isn’t just booming—it’s shaping careers and livelihoods across the state. From a hotel manager in Sioux Falls who welcomes travelers with humor and hospitality to a couple running a Black Hills campground and an artist capturing the state’s beauty in handmade souvenirs, small business owners are finding opportunity in the state’s $5 billion tourism industry. As visitor spending climbs, these entrepreneurs are proving that South Dakota isn’t just a destination—it’s a place where passion and business can thrive side by side.
Get the full story on the symbiotic relationship between tourism and the small unique businesses that capture the spirit of a place from the Jackie Hendry writing for South Dakota News Watch.