**Jaime Izurieta is an architect, designer and author from Montclair, New Jersey, who focuses on the interaction between users and the built environment.** He’s also the founder of Storefront Mastery, an award-winning creative agency that works with place management organizations to design and activate interactions between local businesses and their community.
This week, Izurieta joins host Tiffany Owens Reed to discuss the importance of designing experiences, instead of just buildings, and how local leaders can shift their perspectives of downtowns to make them more successful.
