For American whiskey producers, trade wars aren’t just political maneuvering—they’re business-altering decisions. Cedar Ridge Distillery, like many in the industry, faces uncertainty as tariffs threaten to upend international sales. With Europe poised to impose a 50% tax on American whiskey and the U.S. responding in kind, distillers are left weighing their options: stay in the global game or retreat to domestic markets. As brands scramble to navigate shifting policies, one thing is clear—trade disputes may start at the top, but their impact trickles down to every bottle on the shelf.
Jon Kell writing for Fast Company has the story on what people weigh when the consequences are real and they matter more than the political rhetoric.
