Why Liquid Death’s Branding Sells—Even Though Its Water Isn’t Special | WSJ The Economics Of

Low-cost water everywhere, but we’ll pay way more when it’s marketed well. Here’s the story. In a world where water brands tout purity and exotic origins, Liquid Death breaks the mold by packaging its product in beer cans, embracing punk rock aesthetics. This audacious approach has earned it a $1.4 billion valuation, positioning it among beverage giants like Red Bull. The real triumph? Cultivating a massive following without the usual water jargon. This saga isn’t just about quenching thirst—it’s about how flawless branding can make plain water a cultural phenomenon.